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Context Matters

A brand relaunch from Zefr,  focusing on "Context Matters" out-of-home ad campaign 

With renewed focus on content targeting and brand safety, context matters. The ads were displayed all over NYC's busiest stations for about three weeks in preparation for New York's Advertising Week. 

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Creative Direction, Photography, Strategy & Design, Advertising, Print, | Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Nikon D610